The €450 question
€450 is not a universal European answer. It is a design constraint: a way to ask whether predictable family mobility can be separated from the financial, technical and residual-value risks of owning a car.
The Lifecycle Transition
The lifecycle is the product
The chapter defines MML as an automotive operating model within a broader transition towards competition through continuity, then separates the mobility contract from the vehicle, retained material value and legal ownership.
Designing the asset
Continuity requires lifecycle architecture: physical and digital systems designed so that repair, software evolution and organisational change do not prematurely terminate the vehicle’s productive life.
Three forms of capital
A vehicle does not lose its value in one event. Its capacity to provide mobility, its recoverable components and its materials each have a different future, and a lifecycle system has to preserve the highest one that remains viable.
When things go wrong
A credible lifecycle response separates the customer’s need for mobility from the damaged asset’s repair, reassignment or retirement — and makes the resulting decisions traceable, accountable and testable.
