A serial publication exploring continuity as a competitive model for the automotive industry, with software and lifecycle architecture as enabling infrastructure and MML as one possible operating model.https://marianoviola.com/en-ushttps://marianoviola.com/blog/the-450-question/https://marianoviola.com/blog/the-450-question/€450 is not a universal European answer. It is a design constraint: a way to ask whether predictable family mobility can be separated from the financial, technical and residual-value risks of owning a car.Sun, 30 Aug 2026 00:00:00 GMThttps://marianoviola.com/blog/the-lifecycle-is-the-product/https://marianoviola.com/blog/the-lifecycle-is-the-product/The chapter defines MML as an automotive operating model within a broader transition towards competition through continuity, then separates the mobility contract from the vehicle, retained material value and legal ownership.Mon, 07 Sep 2026 00:00:00 GMThttps://marianoviola.com/blog/designing-the-asset/https://marianoviola.com/blog/designing-the-asset/Continuity requires lifecycle architecture: physical and digital systems designed so that repair, software evolution and organisational change do not prematurely terminate the vehicle's productive life.Tue, 15 Sep 2026 00:00:00 GMT