Connecting brands and customers through digital experiences, data, and systems
I'm Mariano Viola, a Manager in Experience Engineering at Publicis Sapient. Over twenty years, my work has spanned software development, digital products, and technical leadership, from data visualization studios and editorial platforms to enterprise consulting.
My current work includes automotive projects and collaboration with teams working on customer relationships. I help teams build and deliver the digital experiences and integrations behind that work. These experiences are broadening my focus from individual interfaces to the connections between discovery, purchase, everyday use, service, and renewal. I'm interested in how data and integrations can preserve continuity across those moments, and how what customers experience can inform the brand's next response.
The Lifecycle Transition and its computational model, MML, articulate this direction through automotive research. They explore the relationship around a vehicle throughout its lifecycle, building on my experience in user interfaces and front-end engineering. This is a research direction, with its own assumptions and limits.
Within that direction, I'm exploring how AI agents can connect customer intent, relevant context, and actions across systems. The aim is a relationship that can respond and learn over time, with governance, traceability, and clear responsibilities supporting the experience.
This site brings together selected professional work, independent research, and essays. Earlier experiments in inference, identity, and publishing remain available as records of what I built and learned. I also write about the cultural and economic consequences of digital products. If this way of working resonates, get in touch.