When things go wrong
A credible lifecycle response separates the customer’s need for mobility from the damaged asset’s repair, reassignment or retirement — and makes the resulting decisions traceable, accountable and testable.
A personal space on digital strategy, technology, and experience design, combining opinion, speculation, and practical exploration
Designing the asset
Continuity requires lifecycle architecture: physical and digital systems designed so that repair, software evolution and organisational change do not prematurely terminate the vehicle’s productive life.
The lifecycle is the product
The chapter defines MML as an automotive operating model within a broader transition towards competition through continuity, then separates the mobility contract from the vehicle, retained material value and legal ownership.
The €450 question
€450 is not a universal European answer. It is a design constraint: a way to ask whether predictable family mobility can be separated from the financial, technical and residual-value risks of owning a car.
Three forms of capital
A vehicle does not lose its value in one event. Its capacity to provide mobility, its recoverable components and its materials each have a different future, and a lifecycle system has to preserve the highest one that remains viable.
