Blog - MusicLabels - Mariano Viola

2/27/2026
Future Tense

Publishers as Music Labels: Addressing the Transaction Costs of the Solo Creator

The "solo-creator" model in digital publishing is reaching its limits due to prohibitive transaction costs. To survive and thrive, publishers must evolve into "Media Labels," providing risk-sharing, bundling, and curated access to talent. This shift is essential for operational leverage and sustainability in an increasingly volatile media landscape.

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Axios Media Trends: The trends reshaping the digital media ecosystem, by Sara Fischer.
Digiday: Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
Nieman Lab: The Nieman Journalism Lab is an attempt to help journalism figure out its future in an Internet age.
Stratechery: Stratechery provides analysis of the strategy and business side of technology and media, and the impact of technology on society, by Ben Thompson.
The Information: The Information has a simple mission, deliver important, deeply reported articles about the technology business you won't find elsewhere.
The Platformer: Platformer is your daily guide to understanding social networks and their relationships with the world.
The Rebooting: Founded by Brian Morrissey, The Rebooting explores how to build sustainable businesses in a rapidly changing media industry.