SEIF S.p.A.

Il Fatto Quotidiano

A multi-year engagement with SEIF S.p.A. spanning the main website redesign, two editorial verticals, and a suite of audience engagement tools, all part of a broader strategy to deepen reader loyalty and expand the publisher's digital ecosystem.

Il Fatto Quotidiano website preview
Desktop home page, part of the Il Fatto Quotidiano 2025 redesign.

About the project

Il Fatto Quotidiano is an independent Italian daily newspaper known for its investigative journalism and editorial independence. My engagement with SEIF S.p.A. — the digital arm of the publisher — spanned several years and multiple interconnected products: the main website, two editorial verticals (FQ Magazine and Millennium), and a suite of audience engagement tools (Community and Io Scelgo).

The work wasn’t a single project but a continuous evolution: each initiative built on the same technical foundation and shared a common goal — making the platform faster, more coherent, and more capable of fostering an active, loyal readership.


Il Fatto Quotidiano — the main site (2025)

The 2025 redesign of the main website was the most significant overhaul of the platform in years, building on a previous iteration from 2019. The goal was to substantially improve the reading experience, modernize the front-end architecture, and bring the platform in line with current performance and accessibility standards.

As part of the front-end team, I collaborated closely with graphic designers and marketers to enhance UX/UI and optimize conversion paths. My focus included reducing technical debt, improving Core Web Vitals, and adopting accessibility best practices. Together with product, editorial, and customer care teams, we established short-cycle iterative workflows to align technical work with real user needs and business goals.

Il Fatto Quotidiano — desktop home page, 2025 redesign Il Fatto Quotidiano — desktop home page, 2025 redesign.

Il Fatto Quotidiano — mobile view Il Fatto Quotidiano — mobile view.

FQ Magazine — lifestyle vertical (2024)

FQ Magazine is the lifestyle section of Il Fatto Quotidiano, focused on culture, entertainment, and society. The project aimed to redesign and relaunch the section with a refreshed visual identity and tighter technical integration within the main website.

I worked closely with the design team during early explorations, translating new visual concepts into modular, responsive components aligned with the site’s design system. I also addressed legacy technical issues, reducing technical debt and standardizing components for long-term maintainability.

FQ Magazine — theme variants explored during the design phase FQ Magazine — theme variants explored during the design phase.

Millennium — investigative magazine vertical (2024)

Millennium is a monthly investigative magazine directed by Peter Gomez, originally a print-only product. The 2024 project brought it online as a fully integrated vertical within the main website.

Working closely with the design team, I led the front-end integration — translating the magazine’s visual identity into a responsive web format consistent with the newspaper’s digital platform. The integration expanded the magazine’s reach, enriched the digital subscription offering, and opened new advertising channels.

Millennium — desktop home page Millennium — desktop home page.

Millennium — mobile view Millennium — mobile view.

Community de Il Fatto Quotidiano — reader engagement (2024)

The Community platform was a Web3 initiative designed to strengthen reader engagement and subscriber loyalty. Users could earn and collect FQ Tokens — a blockchain-based reward system — by interacting with SEIF’s digital ecosystem: commenting, subscribing, and participating in editorial activities.

I contributed to early design iterations alongside the design team, then implemented the front-end architecture, aligning the platform visually and technically with the main digital properties. The platform later evolved into Fatto Social Club, a broader reader loyalty program.

Community de Il Fatto Quotidiano — marketplace screen Community de Il Fatto Quotidiano — marketplace screen, early design exploration.

Io Scelgo — civic petition platform (2023)

Io Scelgo is a digital petition platform enabling subscribers and citizens to initiate and support civic campaigns. Part of SEIF’s strategy to extend the publisher’s role beyond news delivery, it reinforced the subscription value proposition by giving readers a direct way to act on the issues they follow.

I finalized the front-end design based on visual concepts from the design team and implemented the full front-end architecture, focusing on clarity, responsiveness, and user engagement — consistent with the broader digital ecosystem.

Io Scelgo — desktop view Io Scelgo — desktop view.

Io Scelgo — mobile view Io Scelgo — mobile view.


My role

Across all these initiatives my role shifted depending on the project’s stage and scope — from individual contributor focused on front-end implementation, to collaborator bridging design and engineering, to someone involved in scoping and workflow design. The common thread was working at the intersection of editorial, product, and technical constraints, and finding solutions that served all three.

Outcome

The work contributed to a faster, more accessible, and more coherent digital platform — one that could grow incrementally without accumulating unsustainable technical debt. Each product reinforced the others: the editorial verticals strengthened the subscription model, while the engagement tools gave the readership a reason to stay beyond the daily news cycle.

  • Redesign
  • Performance
  • Accessibility
  • UX/UI
  • Front-end
  • DigitalPublication
  • AudienceEngagement
  • CivicEngagement