Community de Il Fatto Quotidiano

About the project

The Il Fatto Quotidiano Community is a Web3 initiative designed to strengthen reader engagement and subscriber loyalty. Users can earn and collect FQ Tokens, a blockchain-based reward system, by interacting with SEIF’s digital ecosystem—such as commenting, subscribing, and participating in editorial activities.

My role

I contributed to the project’s early design iterations in collaboration with the graphic design team, helping shape the platform’s user interface and interaction logic. I later implemented the front-end architecture, aligning the platform visually and technically with Il Fatto Quotidiano’s main digital properties. My work focused on building a responsive, token-enabled experience that bridges traditional editorial engagement with blockchain integration.

Outcome

The Web3 Community platform successfully launched as an innovative loyalty program, increasing user interaction and subscription stickiness. The project marked a strategic move for the publisher into blockchain-based audience engagement, enhancing the brand’s digital offering with an interactive, forward-looking layer.