Mariano Viola

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The Brutal Web

Web Brutalism is a style far from a naïve visual representation in vogue in the shadow of the Golden Gate then democratized by the digital prêt-à-porter of the WordPress themes.

It is free from visual cliché, harmonious colors and proportions, royalty-free images, parallax effects, and blurry videos that paint unlikely scenarios.

Brutal is a rebel taste that brings back at the dawn of web design, a style free from the modernist sophisticated essentialism—as opposed to its architectonic counterpart—and from web design banality which leaves the room the avant-garde kitsch.